Describe your company's trend (not specific numbers).

Please use these Rubric elements to complete your report:

Introduction: The introduction describes your company, subsidiaries, and products so the reader understands what your company does.

Descriiption of Two Competitors: Describe the two companies that you chose to use as competitors. Tell the ready how these companies compete with your company. DELTA Airlines and SOUTHWEST Airlines.

Tell the Reader What Ratios Are Used: List the ratios that you will use in the paper. List them in the order they will appear in the paper. They do not have to be in the same order as the example paper.

Graphics: A minimum of 4 graphics are required for this paper. The graphics can be any combination of pictures, tag-lines, trade-marks, graphs, etc. The point is to add information to the paper while adding color and visual appeal. These graphs must label all axes, identify what information is presented (chart name or line names), number bases must be labeled (thousands, millions, percentage, etc.). Authentic (traceable to the company you are reviewing, not random) numbers must be used.

Pages: A minimum of 4 full pages is required for this paper. There is no maximum to allow students to use as many graphs as they need to help describe their company’s performance.

Spelling: Spelling will be reviewed in this paper. One point will be deducted for each spelling error until all points are deducted. You have spell check available to you.

Grammar: Grammar will be reviewed in this paper. One point will be deducted for each grammatical error until all points are deducted.

Punctuation: Punctuation will be reviewed in this paper. One point will be deducted for each punctuation error until all points are deducted. Semi-colons are tricky. It’s best not to use them.

Formatting: Formatting will be reviewed in this paper. One point will be deducted for each formatting error until all points are deducted. Make sure your paper has a consistent layout. For example, if you indent one paragraph, indent all paragraphs.

Financial Strength Ratio #1:

Describe what the ratio IS. (3)
Describe your company’s trend (not specific numbers). (3)
Describe your competitors’ performance (trend) (3)
Provide the Industry Standard for this ratio (3)
Tell the reader what management said about this ratio (3)
Tell the reader what your conclusion is based on the information provided. (5)

Financial Strength Ratio #2

Efficiency Ratio #1

Efficiency Ratio #2

Profitability Ratio #1

Profitability Ratio #2

Management Effectiveness #1

Management Effectiveness #2

*** I have provided all the necessary Alaska Airlines information, you just have to research information on Delta and Southwest for that one paragraph. *****

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