This assignment asks you to describe in more detail the
operation you chose during Week 1 using some of the terms and concepts you
read about in OM6 Ch. 3 and 4.
Answer the following questions: “Your Operation” is GENERAL MANGER of a Copper Mine
Submit the 1/2 to 1 page Your Operation
description you created in Week 1. This will remind me what
operation you chose, your role in it, etc. and so it will help me more
fairly evaluate your answers to the following questions.
Chapter 3, Sections 3-1, 3-2, and 3-3 and the
notion of a “customer benefit package” are all exploring a
similar topic — understanding what the customers
value. Describe Your Operation’s customer value
(benefit) package. Your Operation may not have a clear understanding
of what their customers value. If so, then describe what you think the
customer value(benefit) package should be. You may want to discuss this
notion of customer value( package with your supervisor.
Subsection 3-4 explains how the product or service
attributes the customers value get translated into operational
priorities. For example, Walmart targets customers who care
most about low cost while Target targets customers who may be willing to pay a
bit more for a more pleasant shopping experience. OM6 (pages 54 – 57) describe
five competitive priority options and explain that firms must choose which are
most important. Explain which one or two priorities you believe are most
important for Your Operation and the reasoning for your choices. Explain
why you believe the operation does, or does not, behave consistent with
the priorities you chose.
The rest of Chapter 3 explains how an operation should
manage its activity in a way that supports the overall strategy.
Do Your Operation’s management and associates have a shared
understanding of the strategy? Do decisions and priorities support
accomplishing the strategy?
As I said earlier, Chapter 4 gives too little attention to
the challenges of technological change and the impact on operations. That
is why I included the supplemental reading material. Today it is
difficult to find an example of a business or organization that is unaffected
by changing technologies but some are more dramatically affected than
others. Retail businesses have certainly been dramatically affected by
the Internet. The auto industry is facing overwhelming change as a result
of battery technology improvements and autonomous driving technology. A
recent advertising campaign tells us that the development of new beer flavors
has become much faster because of Microsoft technology. How is Your Operation
being affected by technology today?
Does Your Operation ‘s management envision significant
change in the future because of technology shifts? If so, then how will
it be affected. Is Your Operation positioned to prosper in the face of
technological change?
A typical high scoring response to these question
would be about 1,000 – 1,500 words long in addition to the Your Operation
description from Week 1.
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