Describe your sales and logistics strategies. Your essay must answer the following questions: How are you going to market your product or service to your potential customers? For example, will you sell exclusively on line or through distributors? Will you develop a brochure or a data sheet? Where and when will you advertise? How much is your marketing going to cost? How will you use technology to assist you? Research advertising media and distribution costs. Explain how you arrived at your estimates
Describe your operations. How specifically will you make or obtain your product or provide your service? What is the special equipment or special skills that will be needed of the making it? What kind of space will you need: Will you need a factory or retail space, for instance? How many square feet? Research development costs. Explain how you arrived at your estimates.
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