– Read the instruction carefully before start and everything clear in the document
Assessment:-
Students should develop a detailed research report on an issue of the students choice which should be relevant to the UAE context of business environment. Complete the tasks fully but concisely and as directly as possible. Follow all specific instructions for individual questions.
Answer all tasks in your own words. Do not copy any text from the notes, readings or other sources. The assignment must be your own work only.
The word count for the submitted for report is approximately 2000 words.
Choose a product/service in relevance to the organization of your choice.
6.1 Assessment Tasks:
Students are required to conduct an in-depth analysis of the chosen organisations product/service to find an issue/problem of strategic relevance to address the following:
1. Conduct relevant secondary research to identify significant product failure due to lack of business research conducted by the organizations. (CLO3, 10 Points)
2. Evaluate various business research techniques organizations must adopt to successfully launch new products in the UAE market .
(CLO4, 15 Points)
3. Create a suitable business research method that the organization can implement to identify and solve problems related to an organization’s current products and
services. (CLO4, 15 Points)
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