The purpose of this assignment is to introduce the steps that can influence change within an agency or organization. The class will utilize the Six Step strategy to utilize Social Media to address one of the following scenarios. The outline is based on the framework recommended by Netting, Kettner, and McMurtry (2011), which should be consulted when developing the details of the proposal (the level of detail will vary across proposals for different types of macro change efforts). The problems below that highlights the impact of COVID19 and use it to complete the Macro Project that will include your Social Media Proposal to address the issue: 1. You work at the largest Homeless Shelter in the area which includes a short-term shelter for women, children and families, daily lunch service and men’s nightly shelter. Determine the mezzo and macro responses needed to respond to the ongoing COVID19 pandemic and use Social Media as one of your responses/tools. The assignment will include a Power Point Presentation to showcase the final Social Media Campaign Proposal (there should be no more than 10 slides excluding the title and reference slides). Each step provides questions to discuss or explore.
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