1. Definition and trends of ghost kitchen
2. PESTED Analysis of the market of ghost kitchen in selected area: Doha
3. SWOT
4. Competitors’ analysis in the selected area + map
5. Simplified financial forecast for the next 3 years (based on model presented in class)
6. Financial needs and use of funds
7. Fundraising Roadmap
8. List 3 potential Investors to contact *
Be as realistic as possible!
References are important. They acknowledge your source and avoids risk of plagiarism. They also
provide the information necessary for a reader to locate and retrieve any source you cite for further
reference.
i) *Appendices:
Appendices must contain one page on each investor listed showing information about the
investor/funds such as: investment scope, area and size, contact details, previous investments
and exits, etc. which proves adequation with investment.
ii) Format and Word Count: Reports of 1800 words (+/- 10%), excluding appendices.
You will be penalized if the number of words is 10% over or under the permitted word count.
Note: the reference list, graphs and any appendices are NOT included in your word count.
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