Your final project is to develop a strategic communication plan for your organization or an organization that you have personal knowledge of their internal and external communication. You have completed part I in module four and should be included in your final plan submission. Your plan will addresses the following topics:
1. An executive summary (one page written after developing the plan)
2. History of the organization
3. Mission, values, vision
4. Situational Assessment
a. Internal communication
b. External communication
5. Communication objectives
6. Stakeholder analysis (target audience)
7. Key messages
8. Communication methods (Make recommendations)
a. Written and oral
b. Provisions for internal feedback
c. Provisions for external feedback
9. Draft a communication budget
10. Implementation of plan
a. Measurements
b. Evaluation
c. Challenges
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login: nsims6@my.nl.edu
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