Developing Channels of Communication and Collaboration (Module Three)

Developing Channels of Communication and Collaboration (Module Three)

As the new corporate communications manager for International Gadgets (IG), you have assembled a team with experience in communicating with various audiences in a business setting. The research and development (R&D) team has created a new product that it believes will revolutionize the industry. But the department needs the buy-in of several levels of the corporation to launch the new product. First, upper management needs to understand the product and how it will help the company expand before it will approve the funding needed to mass-produce the product. The sales and marketing team will need to understand the product in order to properly market it. The technical support team needs to thoroughly know the product in order to support it to the customer base. And all employees need to know as much about the product as possible so that they can build excitement about the proposed launch. The head of R&D team has come to you for your help in building excitement and buy-in throughout the company for the new product. Since your entire team will work on developing communications for this project, you would like to start the project by reminding your team about the best practices for communicating with the various audiences involved.

Create a white paper for your team that discusses the following:

The possible channels of communication that can be used to communicate information about the product to various levels of the company and how they could be used.
Your suggestions for which channels will be appropriate for which audiences and why.
Plans for how your team will communicate and collaborate on this project for the purpose of choosing the best channels of communication for various audiences in the company.
Back up your plans with solid reasoning and research.

Rubric

Guidelines for Submission: This white paper must be 2 to 3 pages in length (plus a cover page and references) and must be written in APA style. Use double spacing, 12-point Times New Roman font, and one-inch margins. Integrate at least one resource cited in APA format.

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Example of what requires for the whitepaper:

Abstract – The abstract offers the reader a brief overview of the white paper’s main points. It allows the reader to ensure they have found a document relevant to their needs. After reading, the reader should be able to know if they are ‘in the right place.’

Problem statement – The problem statement specifies the issue the white paper will address. The problem needs to be defined and placed into a context to ensure it’s understood by the reader.

Background – This section provides the background information required for the audience to grasp the problem and, ultimately, the solution. The content may be detailed and technical or broad and high-level. The content depends on the reader and the problem.

Solution – The ‘ta-da’ moment of the white paper. Based on the preceding information, the solution is now presented. It is developed and argued for using the gathered evidence and the expertise of the author and their company.

Conclusion – This section summarizes the white paper’s major findings. Recommendations based on the solution are provided.

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