Dial Soap Copy Sheet

his full page, four color consumer magazine advertisement will be part of a national campaign that will also include advertising on television. This initial print ad will run in Reader’s Digest, Ladies Home Journal, Woman’s Day, Family Circle, Good Housekeeping, Better Homes and Gardens and the Sunday Parade newspaper magazine.
Generate a copy sheet (see sample below) that includes a headline, subhead, body copy, signature, and slogan/tagline (you need to create an appropriate website address). An overline is optional. Make sure you identify the type of headline and the type of body copy approach used in the copy. Do not submit a finished ad… only submit the copy sheet as directed.
Your copy should use good grammar, spelling and punctuation, and be typed and double-spaced for easier editing. Overall the body copy should
be strong and interesting
stress the key benefit and any significant subsidiary benefits to the consumer
be written in simple, easy-to-read language and lead the reader logically through the ad
be helpful by giving complete, specific information
be believable; and
offer a call to action, tell the reader to buy now
Advertiser: The Dial Corporation
Product: Dial Hand Sanitizer
Product facts :
Studies have shown that Dial® Hand Sanitizers kill 99.99% of harmful germs within 15 seconds
A hand sanitizer is a supplement or alternative to hand washing with soap and water. Many preparations are available, including gel, foam, and liquid solutions. The active ingredient in hand sanitizers may be isopropyl alcohol (isopropanol), ethanol, n-propanol, or povidone-iodine. Alcohol-based hand sanitizers are more effective at killing microorganisms than soaps and do not dry out hands as much.
The level of alcohol varies between 60% and 85%.
The United States Centers for Disease Control and Prevention (CDC) and many other world public health authorities recommend alcohol hand sanitizers as an acceptable alternative to soap and water for hand hygiene.
The CDC Clean Hands campaign instructs the public how to use hand sanitizer properly:
Apply product to
Rub hands together.
Rub the product over all surfaces of hands and fingers until hands are dry.
If your hands are visibly dirty, however, wash with soap and water first
Key Competitor: Purell
The Dial Corporation, is an American company that is a subsidiary of German consumer-products company Henkel. It began as a brand of deodorant soap manufactured by Armour and Company, a Chicago, Illinois, meatpacking firm, and through a series of mergers, acquisitions and divestitures, emerged by the 2000s as a stand-alone personal-care and household-cleaning products company. The company’s namesake, Dial soap, remains one of its major brands.

SAMPLE COPY SHEET
Identify the body copy approach and type of headline used. If you are using more than one subhead and using the subheads to break up the copy, follow the example below. If you are using multiple paragraphs, follow the example below as paragraphs are identified as “Body Copy A”, “Body Copy B”, and so on. Don’t forget to include a slogan and signature.
Overline (optional):
Main Headline (type):
Subhead (bridge between main headline and copy A):
Body Copy A:
Subhead (supports copy B):
Body Copy B:
Subhead (supports copy C):
Body Copy C:
Slogan:
Signature:
Possible visuals to be used in print advertisement:

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