Based on the case study, DeBeer’s Diamonod Dilemma, Place yourself in the role of a newly hired manager at DeBeers. Your job is to review
and recommend a strategy or strategies to ensure that market share is not negatively impacted based on synthetic diamonds’ growing
popularity. You might need to conduct additional research to inform your recommendations. The GIA website will provide you with more
information on synthetic and natural gemstones.
Your strategy should address the following:
1. Assess the competitive landscape.
2. Determine the current state of the industry.
3. Critique past and current strategies.
4. Formulate 2 (two) additional strategies.
5. From a consumer point of view, determine which purchase option you would select and justify your decision.
The paper should be 6-8 pages in length (1800 – 2400 words) and conform to APA 7 guidelines in the CSU Global Writing Center
(sample attached) include four to six peer-reviewd and/or industry references beyond the text, to support your work.
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