Word count is 3000 words
The report is part of coursework but should adopt a consultancy approach, that is, the writer should produce the report as a “ready to implement” plan for the business
Avoid reliance on AI tools – Submission will be scanned to detect the level of AI input.
Apply relevant Marketing planning tools/frameworks.
The Recommendations should be approx. 500 words each, the Introduction and Conclusion, 150 words each.
The discussions in each Section should be supported by suitable references from the Course Text and other Texts, Journals or Websites. These should be referenced using the Harvard Referencing. Around 8-10 references should be provided.
More information in brief attached
Person Specification:
An individual with a strong background in marketing or experience writing reports at Master’s degree level. Individuals should have a strong understanding of marketing planning frameworks and concepts (SOSTAC, SWOT/PESTLE analysis, Porter’s Five Forces model analysis, Google Analytics, etc.) and how to apply them
Last Completed Projects
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