digital marketing unit 7

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Assignment
You have recently been hired as a digital marketing consultant to a very successful business in the United States called Lee’s Artificial Flowers. Lee’s has broken new ground in the artificial flower industry by creating patented, artificial flowers that look real and also smell like a flower. In other words, roses smell like roses and tulips smell like tulips. However, Lee’s flowers will never expire. The majority of their inventory sales come from their website. Research has shown that this business model could be very successful in the B2B market. One problem area identified is that Lee’s social media marketing has been underperforming.
Compose a 4–5-page descriptive essay, in addition to a title and the references page, using correct grammar, spelling, and current APA format and citation style addressing the following:
Select two digital market platforms to deliver more content to your market. Examples can include blogging, podcasting, video, webinars, electronic newsletters/magazines, and photo sharing.
Explain why you selected these digital marketing platforms to deliver your content.
Describe at least two benefits and two obstacles to using these platforms.
Write a step-by-step plan for implementing each platform. Include the following six factors: mission, smart goals, segmentation, and targeting, implementation, evaluation, and control.
Select two social media channels (Ex. – Facebook, LinkedIn, and Instagram) to distribute your content.
Explain why you selected these social media channels to reach your market.
Describe at least two benefits to using these channels.
Write a step-by-step plan for implementing each channel. Include the following six factors: mission, smart goals, segmentation and targeting, implementation, evaluation, and control.

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