I have uploaded the grading rubric below. When open please scroll down until you see where it says unit 8 assignment rubric.
Assignment
Imagine your best friend is opening a new florist shop. They intend to use digital marketing and social media as primary marketing tools because their budget is very small for their first year. They know that you recently took a course in digital marketing, and they want to pick your brain on common pitfalls pertaining to copyrights, privacy issues, ethics, and cybersecurity.
Based on this information, you will make PowerPoint presentation addressing the following:
Describe the concepts of fair use, trademark infringement, and copyright infringement.
Describe at least three examples of data breaches.
Discuss at least three recommendations to avoid being a victim of a cyberattack.
Discuss at least two privacy and two ethical issues associated with digital marketing.
Discuss at least three recommendations or conclusions.
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