Direct and Interactive Marketing Assignment – Building a D&IM Plan

Focusing on the different approaches to marketing you’ve learned to date (Database, Relationship, Interactive, Digital and Social Media, Experiential marketing), you will build a D&IM focused plan including setting objectives, strategies and making choices on specific tactics to deliver against those objectives. Focusing on the different approaches to marketing you’ve learned to date (Database, Relationship, Interactive, Digital and Social Media, Experiential marketing), you will build a D&IM focused plan including setting objectives, strategies and making choices on specific tactics to deliver against those objectives.

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