Discuss and determine how to increase fairness perceptions of the recruiting process and reduce any negative spillover effects.

a. Discuss and determine how to increase fairness perceptions of the recruiting process and reduce any negative spillover effects.
b. Determine what Chern’s employer brand and employer value proposition should be and recommend how the company can best present this information to job seekers.
c. Make recommendations for how Chern’s employer value proposition can be marketed and reinforced throughout the staffing process.
e. Explain why your recommended approach would be effective.

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