Discuss and distinguish between presenting information and being persuasive.

Recommendation Presentation Outline
I. Introduction
A. Attention Step – Gain the audience’s attention from the start. In this case, the
audience is already interested in your presentation because they requested it! Build on
that momentum to win their support for your recommendation. (Suggested
techniques: An opening question or audience poll; a startling statement or statistic; a
relevant story, picture, or graphic; a demonstration; or a quote)
B. Professional Greeting – include your name and title (to establish credibility)
C. Recommendation and Supporting Assertions – Overview of presentation: Why are
we here and what will you discuss? State the purpose of this presentation and preview
the main topics (headed sections in the body below).
II. Body
Begin by briefly describing the challenge your company faces. Now, share your
recommendation on how to solve this issue. The body contains the reasons that justify
your recommendation and the evidence that supports those reasons. Transition from
the introduction to your first reasons.
A. Create a single sentence to express your first reason:
1. Provide evidence (facts, illustrations/examples, quotations).*
2. Provide evidence (facts, illustrations/examples, quotations). *
Transition from reason 1 to reason 2.
B. Create a single sentence to express your second reason:
1. Provide evidence (facts, illustrations/examples, quotations). *
2. Provide evidence (facts, illustrations/examples, quotations). *
Transition from reason 2 to reason 3.
C. Create a single sentence to express your third reason:
1. Provide evidence (facts, illustrations/examples, quotations). *
2. Provide evidence (facts, illustrations/examples, quotations). *
Transition from reason 3 to addressing concerns.
Recommendation Presentation Outline/Page 2 of 2
III. Concern
Acknowledge a legitimate concern and explain why your recommendation is still valid.
Consider some of the risks mentioned in your report.
Transition from addressing concerns to your conclusion.
IV. Conclusion
A. Restate your reasons and key points—in a new way (don’t simply repeat what you have
already said).
B. End with a memorable statement that motivates your audience to consider your
recommendation. Since it is a persuasive presentation, consider a Call for Action. What
do you want the audience to do and what is the next step?
C. Invite questions. Remember this presentation is recorded, so you might invite the
audience to contact you by email with questions.
V. Reference List
Your reference list (APA) – goes here.
Tips for Presenting Your Recommendation
Think in terms of what you recommend and why you recommend it (purpose & audience)—state
your recommendation and the reasons why.
Discuss and distinguish between presenting information and being persuasive. Information focuses on
explaining (e.g., what exists, its history, how it works). In contrast, persuasion focuses on
argumentation (e.g., what should be and why it should be). Remember: information = explanations
and descriptions; persuasion = reasons and rationales.

Last Completed Projects