Discuss and focus on assessing the role of Customer Relationship Management (CRM) in the case of ***** Supermarket.
The main purpose of this study is to investigate the relationship between Customer Relationship Management (CRM) and customer retention.
The study would assess and help the supermarket to develop an operational CRM due to its ease of implementation to reduce the gap between customers perception and actual delivery of product and services, in addition to improve customer retention and facilitate business performance.
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