Research Project Part 2 Topic: Analyze the competitors in the industry and market structure of this industry through the lens of your chosen company. Requirement: Thinking about your company of focus, you need to analyze the competitive landscape for your company. All topics below must be included in the paper with a minimum of 1 paragraph for each, plus and appropriate intro and conclusion. In your analysis, you must include the following topics. However, you should not just answer the questions, you need to write a cohesive paper that integrates these topics in a seamless way. What is the market structure of this industry and why? You must analyze this real-world industry in relation to the characteristics of market structures to make this determination. The characteristics of market structure that must be discussed are as follows: How many competitors existed in this industry during this time period? Did it change during the time period? What is the concentration ratio of this market? You should look at the beginning and the end of the time period. Concentration ratio as defined in economics is the market share of the largest 4 competitors added together. It is a key determinant of market structure and must be included. What is the level of market power of your company of focus and the largest competitors? How does it change from the beginning of the time period to the end? Why? What are the barrier to entry? Are these high barriers to entry or low barriers to entry? Why? In part 1 you would have discussed whether the products were identical or differentiated. How does this impact brand loyalty of consumers? Discuss any significant changes in any of these areas during the time period for analysis. Submit a report that is 3-4 pages long, typed double-spaced. This paper is a formal, college-level paper which means that it should be written in that style. Do not use personal pronouns like “I,” “we,” “me,” “you,” etc. It should be well written with a introduction and conclusion and use appropriate citation. Similarity Percentage: The similarity percentage should be less than 25% for this paper. In my experience, most students who have higher similarity percentages are not purposely plagiarizing, but have either used too many quotes or inadvertently used similar vocabulary, phrasing and sentence structure to the original source and that will also be flagged. If the similarity percentage is higher than 40%, the entire paper will receive a zero. You may submit the paper as many times as you like before the due date to check the similarity percentage. Please note that after the first 3 submissions the report will be generated automatically, but for all subsequent submission you will have to wait at 24 hours for the report. Research: Each student will develop and analysis based on the information provided and the questions asked in each activity. Research is required and the best place to find that is through the Hartnell Library. Works Cited Format: Must use APA 7 citation format. (Links to an external site.) All references should be cited (5 sources minimum are required) Wikipedia is not an acceptable source! Each project needs to be in a single document (.doc or .pdf formats would work best) and submitted in Canvas through the appropriate assignment. Typed, double-spaced in a readable 12-point font with margins no larger than 1” on all sides.
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