Discuss how a crisis like the current pandemic affect strategy and decisions regarding recruitment in companies?

Discuss how a crisis like the current pandemic affect strategy and decisions regarding recruitment in companies?
➢ Describe the methodology, scope, epistemological stance and overall focus of the work.
An abstract should not:
➢ Contain your personal comments;
➢ Direct attention to details obscuring a larger focus;
➢ Misquote the author’s overall intent.
THE MASTER PROJECT INTRODUCTION
The master project introduction is to contain the following components:
➢ The context of your master project topic;
➢ The reasons for choosing this particular master project topic;
➢ The research question and the aims of your master project;
➢ The tasks you have to complete in order to attain the aims of the master project;
➢ A little bit of a background data, which describes the history of the topic development;
Let us also mention that the master project introduction has to:
➢ attract the readers to get acquainted with the entire master project;
➢ make the readers understand what the master project document is about;
➢ allow you to explain why you consider your master project topic to be important;
➢ enhance the quality and interest of the entire master project paper.
Tip: Writing the introduction might best wait until the final stage of your master project.
THE MASTER PROJECT CONTENT – LITERATURE REVIEW
A good research practice entails abstracting the important books and articles that you read as you
learn about a new subject. Abstracting enables you to remember the essential points about your
Should you have any problem at any time during the process, please send an e-mail to: masterprojects@edhec.edu 12
reading without having to consult them a second time. By grouping abstracts, one can easily construct
a Literature Review.
A Literature Review gives a documented state of the art description of notable published research on a
given subject. It allows the reader to understand the main questions that professionals, professors and
consultants are researching, indicating some of the areas of further research and the methodologies
that are utilized in giving results. It should suggest how data are connected and respect a broad
chronological framework. A literature review contains the most recent and most important works on a
given subject and should include sourcesin at least one other language. The length of a literature review
will vary depending on the topic but 5,000 words are common.
THE MASTER PROJECT CONTENT – BODY
➢ An exploration of the main hypothesis (what you think you’ll find) and the main theories and
evidences you’ll be using to explore that hypothesis;
➢ Complete description of methodology thinking and research methods used for collecting and
analysing empirical data;
➢ The investigation based on reading, on empirical study, observation, questionnaire, etc.;
➢ Description of context, time frame, qualitative/quantitative analysis;
➢ Discussion of data and possible flaws in sources;
➢ Recommendations and proposed solutions;
➢ Conclusions.
THE MASTER PROJECT CONCLUSION
Wrap it all up here. Tell us what all these things mean. Tell us who needs to know this information.
Provide inferences, insights, new approaches and observations. Set forth more questions. Be a devil’s
advocate and ask « so what? ». Make recommendations here. Speculate on the future.
THE MASTER PROJECT CONTENT – NOTES AND BIBLIOGRAPHIES
It only takes a few minutes to document your sources, but you must establish the good study
practice of writing the publication details down when you are in the library or on-line. Follow the
general guidelines below which should cover your needs for most quotations.
There are two ways to document a source in a written academic or professional paper. The first is by
using notes embedded in the text i.e. parenthetical notes with the authors’ last name and the
publication date (Wood, 1999) and the other is providing full publication details listed in a bibliography
at the end of the paper.
Embedded notes in a text should appear as close to the reference as possible.
The bibliography should be organized at the end of the paper in alphabetical order by the author’s
last name.
Should you have any problem at any time during the process, please send an e-mail to: masterprojects@edhec.edu 13
Quoting a book/article
The author and the date should appear directly in your text when you are speaking about his/her
work. You can then direct the reader to the source of your thinking by indicating the publication details
in a footnote or an endnote. Follow the indicated punctuation exactly.
Example of a note embedded in the text:
Other authors have called attention to this discrepancy (Brandt, 2002).
Example of an endnote/footnote or a bibliographical item:
Quoting an Article
Brandt, O. (2002). Kloster Beer Clusters. Social Scientist and Business Studies, 22, 4-9.
Quoting a Book
Brandt, O & Simon, D. (2003). Beer to Sell. Michigan, Foam Publishers.
Quoting a website
Turner, C. (date of publication). Title of web article/work (title of periodical if relevant). Retrieved
month, date, year from http://webaddress.
For professional publications and final master project, consult The Publication Manual of the
American Psychological Association (2001), 5
th edition (or later). See www.apastyle.org.
THE MASTER PROJECT CONTENT – ANNEXES
This part contains important data such as survey questions and response data, graphs, statistics,
questionnaires, quotations, pictures, short articles, etc. You can invite the reader to consult these
sections by referring to Annex 2, Annex 3, etc. in the body of your text.

Book ideas provided NOT MANDATORY
Aaker, Jennifer & Smith, Andy (2010). The Dragonfly Effect: Quick Effective, and Powerful Ways to Use Social Media to Drive Social Change. San Francisco: Jossey-Bass.
Acemoglu, D. & J. Robinson (2012) Why Nations Fail: The Origins of Power, Prosperity and Poverty
Akerlof, G.A. and M.E. Kranton (2010) Identity Economics: How our identities shape our work, wages, and well-being, Princeton University Press.
Akerlof, G. & Shiller, R. (2009) Animal Spirits: How Human Psychology Drives the Economy, Princeton University Press
Akerlof, G. & Shiller, R. (2015) Why Free Markets Make Fools of Us.
Alvesson, Matts (2002) Understanding Organizational Culture. Thousand Oaks: Sage.
Anderson, Chris, (2010) The Long Tail. London: Hyperion.
Berger, Roland (2014) Frugal Innovation. New York: COO Insights
Bhagwati, Jagdish (2004). In Defense of Globalization. Oxford, Oxford University Press.
Bourdieu, P. (1979). La Distinction: Critique social du jugement [Distinction: A Social Critique of the Judgement of Taste]. Paris: Editions de minuit.
Bourdieu, P., & Passeron, J. C. (1964). Les héritiers: les étudiants et la culture [The Inheritors: French Students and their Relation to Culture]. Paris: Les éditions de minuit.
Bourdieu, P., & Passeron, J. C. (1970). La reproduction: Eléments d’une théorie du système d’enseignment [Reproduction in Education, Society and Culture]. Paris: Editions de minuit.
Boyd, R., & Richerson, P. (2009). Culture and the evolution of human cooperation. Philosophical Transactions: Biological Sciences, 364(1533), 3281-3288. doi:10.1098/rstb.2009.0134
Bradley, Anthony J., and Mark P. McDonald. The social organization: How to use social media to tap the collective genius of your customers and employees. Harvard Business Press, 2011.
Braudel, F. (1992). The Wheels of Commerce. Berkeley: University of California Press.
Castells, M. (1996). The Rise of the Network Society. Oxford: Blackwell.
Christensen, Clayton (2013 & 2011) The Innovator’s Dilemma – see the entire series
Christakis, Nicholas A., and James H. Fowler. Connected: The surprising power of our social networks and how they shape our lives. Little, Brown, 2009.
Coleman, J. (1990). Foundations of social theory. Cambridge, MA: Bellknap Press.
Dasgupta, P. and I. Serageldin (Eds) (2000) Social Capital: A Multifaceted Perspective, Washington D.C.: World Bank
Dawkins, R. (1976). The Selfish Gene. Oxford: Oxford University Press.
Diamond, Jared (1997), Guns, Germs and Steel: The Fates of Human Societies, W.W. Norton and Company, New York.
Diamond, Jared (2005), Collapse: How Societies Choose to Fail or Succeed, New York: Viking.
Drucker, Peter (2002) « The Discipline of Innovation » Harvard Business Review & see all his books now free on the internet
Dweck, Carole (2006) Mindset: The New Psychology of Succcess, Ballantine Books.
Easterly, William The Tyranny of Experts: Economists, Dictators, and the Forgotten Rights of the Poor (March 2014), The White Man’s Burden: Why the West’s Efforts to Aid the Rest Have Done So Much Ill and So Little Good (2006), and The Elusive Quest for Growth: Economists’ Adventures and Misadventures in the Tropics (2001).
Ferguson, N. (2011). Civilization: The West and the Rest. London: Penguin Books.
Florida, R. (2010). The Rise of the Creative Class: And how its transforming work, leisure and everyday
Fukuyama, F. (1995) Trust: the Social Virtues and the Creation of Prosperity, New York: Free Press.
Fukuyama, F. (2011) The Origins of Political Order
Gladwell, Malcolm Outliers (2008); Blink (2005), The Tipping Point (2000)
Gregory Clark, 2007, A Farewell to Alms: A Brief Economic History of the World, Princeton University Press
Hampden-Turner, C., & Trompenaars, F. (1995). The Seven Cultures of Capitalism: Value Systems for Creating Wealth in Britain, the U.S. Germany, France, Japan and the Netherlands. London: Piatkus Books.
Hobbes, T. (1651/1962). Leviathan. New York: Collier Books.
Hofstede, G., Hofstede, G., & Minkov, M. (2010). Cultures and Organizations: Software of the Mind (Rev.3rd ed. ed.). New York: McGraw-Hill.
Holiday, R. (2012). Trust Me, I’m Lying: Confessions of a Media Manipulator. London: Portfolio Trade.
Hollis, Nigel (2008). The Global brand: How to Create and Develop Lasting Brand Value in the World Market. New York: Palgrave Macmillan.
Huntington, Samuel & Harrison, Lawrence E. (Eds.) Culture Matters: How Values Shape Human Progress, 2000.
Huntington, Samuel (1996) The Clash of Civilizations, New York: Simon & Schuster
Inglehart, Ronald & Baker, Wayne (2000) Modernization, Cultural Change and the Persistence of Traditional Values, American Sociological Review, Vol. 65, 19-51.
Johnson, S. (2010). Where Good Ideas Come From: The Natural History of Innovation . New York: Reference Books.
Kant, I. (1795) Perpetual peace: A Philosophical Sketch (Perpetual Peace and Other Essays).
Kohlberg, L. (1981) The philosophy of moral development: Moral stages and the idea of justice. San Franciso: Harper & Row.
Kuhn, T. (1970). The Structure of Scientific Revolutions. Chicago: University of Chicago Press.
Landes, D. (1998). The Wealth and Poverty of Nations: Why some are so Rich and some so Poor. New York: Norton.
Landes, D. (2007). Dynasties: Fortune and Misfortune in the World’s Great Family Businesses. London: Viking.
Leadbeater, Ch. (2013) We-Think: The Power of Mass Creativity: London, Profile Books.
McAfee, A. & Brynjolfsson, E. The Second Machine Age
Minkov, M. (2013). Cross Cultural Analysis: The Science and Art of Comparing the World’s Modern Societies and their Cultures, Los Angeles, CA: Sage.
Ostrom, Elinor (1990). Governing the commons: the evolution of institutions for collective action. Cambridge New York: Cambridge University Press. ISBN 9780521405997.
Pinker, Steven (2011) The Better Angels of our Nature: Why Violence has Declined. New York: Penguin.
Pinker, S. (2002). The blank slate: The modern denial of human nature. New York: Penguin Books.
Prahalad, C.K. (2009). The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits. London: Financial Times
Putnam, Robert (1993) Making Democracy Work: Civic Traditions in Modern Italy, Princeton: Princeton University Press
Shirky, Clay (2008). Here Comes Everybody: The Power of Organizing without Organizations; Cognitive Surplus: Creativity and Generosity in a Connected Age. London: Penguin Books.
Shirky, Clay (2010) Cognitive Surplus: Creativity and Generosity in a Connected Age, New York: The Penguin Press.
Standage, T. (2013). Writing on the Wall: Social Media the first 2000 years. Bloomsbury USA: Bloomsbury.
Rawls, J. (2011). Justice as fairness: A restatement. Cambridge: MA: Harvard University Press.
Ridley, M. (1997) The origins of virtue: Human Instincts and the evolution of cooperation. New York: Viking.
Sen, A. (1987). On Ethics and Economics. London: Basil Blackwell.
Sharma, R. (2016) The Rise and Fall of Nations: Forces of Change in the Post-Crisis World. London: W.W. Norton
Siegel, E. (2013), Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Wiley
Smith, A. (1759/2010). The Theory of Moral Sentiments. London: Penguin.
Smith, A. (1776/1977). An Inquiry into the Nature and Causes of the Wealth of Nations. Chicago: University of Chicago Press.
Stiglitz, Joseph (2012). The Price of Inequality. New York: Norton.
Studwell, Joe (2013). How Asia Works: Success and Failure in the World’s Most Dynamic Region. New York: Grove Press.
Sylla, Ndongo Sama (2014). The Fair Trade Scandal: Marketing Poverty to Benefit the Rich. Ohio: Ohio University Press.
Taleb, Nassim Nicholas (2009) The Black Swan : The Impact of the Highly Improbable. London : Penguin Books.
Taleb, Nassim Nicholas FOOLED BY RANDOMNESS
Tapscott, D. The Digital Economy
Telang, Rahul, . : Streaming, sharing, stealing : big data and the future of entertainment / Michael D. Smith and Rahul Telang.
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