The primary means of advertising a film is by creating a movie trailer. The movie trailer is a short look at various scenes of a film with other enticing features such as editing, voice-overs, text, and name-dropping.
Complete the following for this assignment:
Review a movie trailer of your choosing, and discuss how the production company sells the film.
Highlight how psychological principles are used to entice the audience.
Discuss at least 3 of the following concepts in your paper:
Color
Gender
Class
Action
Star power or name-dropping
Titles and text
Discuss how any editing techniques that are used such as quick cuts, jump cuts, and music add to the psychological strategies of selling the film.
In the process of analyzing the movie trailer, identify who the target audience is, and discuss how psychological tactics are linked with the target audience.
Use at least 3 outside resources to support your discussion in addition to citing the movie trailer.
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