Each case study analysis is to be between 900 and 1100 words long, typed and double-spaced. Case study analyses are to be submitted to corresponding Assignment boxes in Sakai.
It is expected that you undertake background research on the event that is the subject of your case study analysis – what kind of event is it, how often is it held, how long has it been running, is it always in the same location or does it move, are their Canadian equivalents to this event, how is it financed, who organizes it and who are the principal stakeholders, among other questions. Identify the challenges faced by the event organizers and propose strategies to overcome them. In your analysis, you need to discuss how the case illustrates the key issues and aspects of event management theories discussed in the corresponding lecture and textbook chapter. You may draw on the questions listed after each case study in the textbook. Support your analysis and interpretation with facts and logical arguments. Use primary and secondary data. You are not limited to the facts provided in the case. Identify other sources covering the case. Make sure to include the list of references detailing sources you consulted.
Textbook NAME: Events Management
– Make sure you use the event official page for more information on the case study. You have to use the Case Study: BEIJING 2008. Make sure you don’t do book festivals or anything. It is the case study in chapter 10.
– Content from the textbook has to be utilized after paraphrasing and in-text citations are important.
– External resources and websites can be used along with the main event and all content has to be paraphrased and in-text cited.
Points to keep in mind
– Comprehensive background information (e.g. origin, history, scale, purpose, organizers) about the case is provided and includes a discussion of changes over time (in attendance, funding, location etc.)
– Detailed information about the next time the event is going to take place is provided, including information about how the location was chosen if relevant.
– Excellent discussion with clearly documented links to class readings, including at least two different connections
– At least two challenges faced by the event organizers are discussed and solutions to overcome these challenges are proposed.
– All sources are cited where appropriate and required. Sources used are included in the list of references.
– Nearly perfect APA referencing, with at most one or two minor errors
– Clear, coherent writing; almost no errors in spelling, grammar, or punctuation
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