1) Discuss in detail the role of teams in the creative process. How do they help “ignite creativity”? Discuss two or three concepts associated with the use of teams in the creative process.
2) After reading Chapter Ten refer to the summary table of Message Strategy Objectives and Methods (Exhibit 10.2) on page 206. Then select 3 commercials currently running. Tell me the brand and briefly describe the commercial. Then select which Objective the advertiser is hoping to achieve and what Method the advertiser is using.
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