Discuss it relevance and contribution to the field of marketing especially for the development of marketing strategy and the consumer decision making process.

• Use a relevant model to elaborate and explain the chosen factor
(Eg: Motivation – Maslow Hierarchy of Needs, Herzberg 2 Factor model. Attitude – Tricomponent Attitude Model)
• Discuss it relevance and contribution to the field of marketing especially for the development of marketing strategy and the consumer decision making process.
• Cite and review at least 10 academic journals related to each of the factor

Refer to Finalised Course Work July 2021.docx & Model.jpg for reference

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