Discuss on why C‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌ommunication campaigns are rarely ‘off the cuff’ ventures and require careful planning and execution to ensure they rise above social media noise and attract genuine engagement with the audience. They are a combination of key message(s),

Discuss on why C‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌ommunication campaigns are rarely ‘off the cuff’ ventures and require careful planning and execution to ensure they rise above social media noise and attract genuine engagement with the audience. They are a combination of key message(s), content creation, distribution across multiple social media platforms, a focus on conten‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌t shareability, with a view to encourage organic user engagement. The social media project for this unit is designed to replicate a real world social media campaign that would accompany a social movement or issue. By integrating your research from Assignment 1, you will create a social media campaign that supports a social i‌‍‍‍‌‍‍‌‌‌‍‌‍‍‍‍‌‍‌‌ssue.

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