PRODUCTS VS SERVICES
The marketing of products is vastly different from the marketing of services. Whereas products can be experienced through the senses (sight, smell, touch, etc.), services are experienced in the moment. Products are highly tangible; services are highly intangible. Discuss some of the challenges marketers face when promoting services. Use at least two outside sources which must be properly documented. Once you made an original posting of 150 words minimum, comment on another student’s posting stating why his or her post caught your attention. Your comment should be substantial and specific to a particular student. (Generalized comments like “I really see your point” or “I totally agree” will result is a loss of points.) See the graded discussion guidelines for scoring.
The assignment is worth 25 points. You will earn points for your work as follows:
Up to 15 points for content quality and following directions
Up to 5 points for correct grammar, spelling and mechanics
Up to 5 points for properly cited documentation to support your content.
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