Discuss some of the key principles and mobile marketing strategies that the modern-day marketer must practice to shape experiences that define a brand for customers.

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To survive in the digital age, marketers must be adept at demonstrating value by validating the ROI of every dollar and becoming strategic drivers of an industry that no longer suits a one-size-fits-all approach. Discuss some of the key principles and mobile marketing strategies that the modern-day marketer must practice to shape experiences that define a brand for customers. In addition, discuss practices that will expose new business opportunities in your professional role.

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