Collect four (4) print advertisements from four different publications. If you do not have any magazine of your own, you can make copies from your local library. For each advertisement prepare a short write-up explaining the following:
Name of the publication
Date of publication
Product advertised
Brief outline describing the content of the advertisement
Attempt to identify the target audience the company is trying to reach. Explain why you think that way. Discuss the extent to which the company has been able to succeed in communicating with its target audience. In trying to do this analysis you may examine the contents of the ad (text and graphics) as well as the media used. If you do some research on the publication itself you can find out about its readers’ profile. This profile can help you identify target audience for the ad.
Scan or photograph the ad and attach this to your write-up.
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