Discuss the following five questions in-depth and provide references. This report should be between three to five pages in length.

Discuss the following five questions in-depth and provide references. This report should
be between three to five pages in length. Use at least three recent articles or sources of
information other than your textbook and provide in-text citations and full citations in the
References section of for your report. [Objectives 1-8]
1. The role of marketing as a business function.
2. Micromarketing and macro-marketing.
3. The strategic role of marketing for an organization.
4. The use of marketing concepts in fields other than business such as non-profit
marketing and politics, and
5. Discuss the role of marketing for your career success and for the success of your
employer:
a) How you would market yourself to a potential employer?
b) Why marketing is important for your employer’s survival and prosperity?

Last Completed Projects