Discuss the Internal Influences of Motivation and Attitudes, and highlight at least 2 different Figures or Tables from Chapters 4 and 8 (2 for Motivation and 2 for Attitudes) that you think represents the most important insight into each influence.

The final exam will cover the following chapters in your textbook: 4,5,6,7,8,14.

Your answer to each question cannot exceed 2 pages in Word (I am assuming you will be using single-spacing). Your answer can be shorter than 2 pages, but I would recommend that you use the full 2 pages to indicate to me that you have acquired as much information as possible. The best advice I can give you to ensure a high grade on your Final Exam is to use the 2 full pages to answer each question. You should make sure that your exam is no longer than a total of 8 pages in a Word document.

Answer the following questinn

Discuss the Internal Influences of Motivation and Attitudes, and highlight at least 2 different Figures or Tables from Chapters 4 and 8 (2 for Motivation and 2 for Attitudes) that you think represents the most important insight into each influence.
First of all, discuss The Diffusion of Innovations from Chapter 14. Label all parts of the process and explain each one. Next, I would like you to use that process to explain how and why Tesla has been so successful.
Using the 5 Values Consumer Choice Model as a strategic framework, I would like you to discuss how VW will be able to compete with Tesla successfully with their new electric SUV (Model ID.4).
Go through each of the 5 Values in the Consumer Choice Model that you used for your research study and explain how anyone of the Internal Influences is connected to it. For example, you can explain how Motivation is connected to the Functional Value, and how Perception is connected to the Social Value, etc.

Required Text:
Consumer Behavior, Schiffman and Kanuk, Prentice Hall, 10th ed.

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