Discuss the positives and negatives of this approach. Is it smart to have just one vendor or it makes more sense to have multiple vendors?

. You need to do a SWOT analysis of Ocean Cosmetics. You need to make sure to expain the points of
your SWOT.
2. What do you think is the competitive advantage that the company has? Do you think that this is a
sustainable competitive advantage?
3. Carol has reduced the number of vendors with which she does business and is using primarily Sage
Shipping. Discuss the positives and negatives of this approach. Is it smart to have just one vendor or
it makes more sense to have multiple vendors?
4. Discuss the positives and negatives of each of Carol’s three growth strategies (expanding the firm’s
current production and marketing operations, employing a wholesaler, and licensing both production
and marketing to another firm). Which one is the best?

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