1. Discuss the prime Marketing Failure Circuit City made
•Sentence # 1 why you believe the business failed in this marketing endeavor.
•Sentence # 2 why you believe the business failed in this marketing endeavor.
•Sentence # 3 why you believe the business failed in this marketing endeavor.
2. Marketing Principles
Marketing Principle/Concept #1 Business did not take into account
•How did this cause/contribute to the failure
Marketing Principle/Concept #2 Business did not take into account
•How did this cause/contribute to the failure
Marketing Principle/Concept #3 Business did not take into account
•How did this cause/contribute to the failure
3. Recommendations
Your Recommendation #1: What should the business have done
•Why do you think this would have worked and saved the business?
Your Recommendation #2: What should the business have done
•Why do you think this would have worked and saved the business?
Your Recommendation #3: What should the business have done
•Why do you think this would have worked and saved the business?
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