MKTG205 Marketing Plan Outline
Student’s Name
American Intercontinental Universityl
The marketing plan outline should be written using subheadings,
brief paragraphs, and bullet points where necessary. Feel free to
use the subheadings denoted below.
Company Overview
[Explanation: In this section, describe the company, main line
of products/services and their basic operating model. It is also
recommended that vou select a larger company to ensure access
to information to fulfill this assignment’s requirements.]
Environmental Analysis
/Explanation: In this section, you will review the company
website and information in the Dun & Bradstreet Director to
provide an overview of how changes in the external environment
impact the company you are researching. Items like global
markets, political, socio-cultural, and technological changes
should be included.
Marketing Mix (4 P’s)
Product
(Explanation: In this section, vou will describe the products
and/or services offered by this company. Describe the company
as if the reader had never heard of the companv. Discuss the
brand strengths, logo recognition and unique packaging, it
applicable).
Price
(Explanation: In this section, you will describe the theoretical
pricing strategies used by this company. Discuss why this
pricing strategy works with the target market they are focusing
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