You are operating in Caribbean (name the country in the Caribbean) and want to market your product (name the product) to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes discussed in the course (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly owned subsidiaries).
Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected.
Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified
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