Topic: Air BNB
Each project installment must include a title page that has
the name of the project topic in it. Each of the five questions should be
numbered and written out in its entirety in the pages that follow. The entire
document (all five questions, combined, but not counting references) should be
at least 600 words (12-point Times New Roman font, double spaced), and include
a separate references page. All content must show direct application to the
topic and exclude definitions of terms and general explanations of generic
marketing topics. The assignment should be submitted as a Microsoft Word
document.
Questions
Q1. Explain your pricing strategy (penetration, skimming,
competitor-based).
Q2. Discuss various pricing tactics that have or would prove
effective in stimulating sales.
Q3. Discuss the distribution strategy relevant to the
product/service.
Q4. Explain the channels of used to distribute the
product/service.
Q5. Explain the firm’s use of e-channels, e-retailing, or
other non-traditional methods of distribution.
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