What product or service does the organization offer?
Who is the target market?
Discuss what elements of the marketing mix have/have not been employed.
Is their use of the elements of the marketing mix working? Explain.
Discuss how customer value is being created and how it is fostering/hindering growth.
What is the organization’s pricing strategy?
Discuss where the organization’s key product is in the product lifecycle and what the organization can do to further
enhance or maintain its product life cycle position (as recommended).
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