The film industry is in the business of making money, just as any other industry is. Therefore, the process of selling its product is not different in concept, just in form. Discuss the following for this assignment:
Discuss your own thoughts on how the media sells the product of entertainment.
Cite specific examples that you have observed from at least 2 of the following formats:
Print
Television
Radio
In your primary post, address a few techniques that you observed from each medium about how they sell entertainment.
Make note of psychological tactics such as color, images, gender, or other techniques that you observed that could be bridged to psychology. For example, you may discuss how the media uses a gender stereotype along with feminine colors to sell the fantasy of falling in love in a romantic comedy.
Consider who the target audience is for the specific example that you discussed, and discuss how it is sold to that audience.
Reading and Learning Materials
Use these resources to help you complete this assignment:
Psychology of Marketing Films
Representations of Masculinity and Femininity in Advertisements
Color Psychology and its Effect on Human Behavior
Association for Psychological Science; The science of Hollywood blockbusters
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