The tasks are as follows:
1. This paper is needed as part of an Innovation and Entrepreneurship program submission
2. Read the case study: Disruption in Detroit: Ford, Silicon Valley, and Beyond (B).
3. Having read the case study, please address the following questions in your assignment submission:
a) Within this rapidly evolving industry, is Ford’s new response adequate? What would you do now in Jim Hackett’s role?
b) Does the current landscape favor established industry players or newer ones?
c) Who is likely to win in which area?
(NB. These questions are also at the bottom of the case study itself.)
You must produce a 750-word MS-Word report which answers all three questions.Your tasks are as follows:
You might find it useful to review the textbook (Innovation and Entrepreneurship, by Bessant and Tidd – Unit 1):
Bessant and Tidd’s 4 stage innovation process.
Bessant and Tidd’s 4 types of innovation.
Bessant and Tidd’s 3 steps to using innovation strategically.You might find it useful to go back and review:
Additional Notes:
The case is designed to get you thinking about innovation through examples that are concrete, nuanced, and global in their scope. Executives and industry observers make many claims about “disruptive innovation,” but often their definition is imprecise, misguided, or overly boastful.
Additional Readings:
As mentioned previously, it is important for you to research around this specific case in order to get a full understanding of it, and to be able to draw comparisons with other cases or other contexts.
You are expected to carry out your own independent research around the topic and content of the case study, beyond the main documentation, in order to fully understand and analyse it.
1. However, as a starting point, here are some resources that you may find of use. The first two articles provide you some theoretical background for this case study:
– Clayton Christensen and Michael Overdorf. 2000. “Meeting the Challenge of Disruptive Change” Harvard Business Review, March 2000.
– Henry C. Lucas Jr. and Jie Mein Goh. 2009. “Disruptive technology: How Kodak missed the digital photography revolution” Journal of Strategic Information Systems 18: 46–55.
– Bryce G. Hoffman. 2012. American Icon: Alan Mulally and the Fight to Save Ford Motor Company. Crown Business.
2. You may find the following articles useful to understand this case.
[1] Luke Sharrett, “Trump’s NAFTA autos goals to collide with industry as talks start,” Reuters, August 14, 2017.
[2] Michael Martinez, “Ford’s Hinrichs on how to improve NAFTA”, Automotive News, May 1, 2017.
[3] Shannon O’Neil, “If NAFTA Ends, Ford’s Move to China Will Be Just the Start,” June 22, 2017, Americas Quarterly.
[4] John Rosevear, “Why Donald Trump’s NAFTA Plan Will Cost Ford and General Motors Billions,” Fox Business, November 13, 2016.
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