According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product.
Create a 300- to 400-word response to any two of the following bullet points: Which products are best suited for an intensive distribution strategy and why?
Which products are best suited for an exclusive distribution strategy and why?
Which products are best suited for a selective distribution strategy and why?
Provide an example of a product you buy that is always available, including how availability influences your brand loyalty toward the product.
Discuss a situation when you went out of your way to buy a particular product. Why did you make such an effort to buy it? What are the lessons for marketing managers who sell products that consumers consider special?
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