1 What type of corporate strategy is Disney pursuing? Which core competencies are shared across its activities and how?
2. Why do you think Disney acquisitions of Pixar, Marvel, and Lucasfilm were so successful, while others such as Sony’s acquisitions of Columbia Pictures or News Corp.’s acquisition of Myspace were much less successful?
3. Given the build-borrow-or-framework, do you think Disney should pursue alternatives to acquisitions? Why or Why not? Explain.
4. Do you think focusing on billion-dollar franchises is a good corporate strategy for Disney? What are the pros and cons of this strategy?
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