Choose two advertisements that are both promoting the same product. This could be a literal product; such as headphones or shoes, or it could be an idea or promotion of a different kind; such as political advertisements or a recommendation of a particular diet.
Create an analysis essay in which you look at the strategies used by the authors of the advertisements you choose.
Rubric:
What it says: Do you clearly understand what your advertisements are saying? Do you clearly communicate the authors’ purposes?
How it works: Do you specifically analyze the tools the authors are using to make their arguments?
What it means: Is it clear that you are making connections to larger, broader ideas? How do the larger context of the world? Can you use your analysis to make commentary on the world or society, as a whole?
Grammar and mechanics: Do your grammar and mechanics work to further the purpose of your analysis, are they college-level appropriate, or do your grammar and mechanics distract?
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