Choose a certified B corporation from the B Corp directory.
Write a position essay, with citations, that includes the following information:
A. Compare and contrast a benefits corporation and a B Corp company
B. Description of the company, including:
1. What is the type of business organization? (e.g., LLC, corporation?)
2. In what state is it registered/incorporated? In what state is its headquarters located?
3. What product or service does it sell? Is it B2B, B2C, B2G, or other?
4. What is its mission statement?
5. What does it define as its social or environmental goals (ESG)?
6. Does the company have a corporate officer for sustainability? Provide the person’s name and title.
C. Look for its sustainability disclosure reports on its webpage. Where do you find them? How many reports are available through its website?
D. Compare its sustainability reports to its stated goals.
1. Do you think it is measuring the right things?
2. Based on the reports, do you think the company is meeting its stated goals?
3. What recommendations would you make to improve the company’s ESG?
Company Paper 2 Rubric
Criteria
Possible Points
Earned Points
Paper identifies specific B corp company, which is listed in B corp directory
.5
Paper includes all of the following:
1
Form of organization (publicly held corporation, privately held corporation, partnership, other)
State in which it is registered/incorporated and state in which its headquarters is located
Product or service it sells and if B2B, B2C, B2G, or other
mission statement
social or environmental goals
Does the company have a corporate officer for sustainability? Provide the person’s name and title.
Mission statement
Position/ranking in industry
URL where you found its sustainability disclosure reports
.5
Analysis of its sustainability reports compared to its goals; is it measuring the right things?
1
Your conclusion – is company meeting its CSR/ESG goals?
.5
Recommendation for improving CSR/ESG
1
Your analysis and recommendation describe and refer to stakeholder theory or UN sustainability goals
.5
Penalty for failure to cite information taken from other sources
No citations (in text, footnotes or endnotes) are provided
-2
One or two statements of fact have no citation provided
-1
Citations are provided but poor paraphrasing; should be direct quotation
-2
Citations and reference list do not match
-1
Penalty for poor writing structure, such as not meeting these requirements: all paragraphs address only one key point; sentences are neither too simple nor overly complex; few errors in sentence structure (clauses, verb use, etc.)
-.5 to -1
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