English Daily Writing 4.2

Most people with any access to radio, TV, and any other forms of media are exposed to advertisements for unsolicited commercial products. Some of the ad commercials use catchy little songs, jingles, or wordless music to gain and hold our attention. Others, however, need no music, no ads, and no cute little jingles because the quality and demand for the product speaks for itself.
The Thomas Crapper company offers some of the finest bathroom products that are on the market. To perform the daily hygienic, physically mandated ablutions using a simple handwash basin to the highest quality Marlborough bidet, although expensive, the demand for the type of products offered by Crapper is timeless.
Using a third-person point of view of a Crapper salesperson, compose a descriptive and motivating (persuasive) marketing claim (400-word minimum, 500-word maximum) that describes one of the following products offered by Thomas Crapper & Company, Ltd.
Choice 1: Freestanding Leighton Bath
Choice 2: Marlborough Basin Set 2
Use a given name for that salesperson in each paragraph. Never use anyone in the thesis, not even yourself. The thesis (sales pitch) must be exclusively yours, stated as a debatable opinion in a third-person omniscient point of view.
Remember, you are writing about the salesperson not as the salesperson. As a matter of clarity, first-person pronouns may not be used in the essay.
The salesperson (third person) may not be Thomas Crapper.
The grade on this essay will be, in part, based on the effectiveness of the salesperson’s persuasiveness.
Access the Crapper Website here.
(Links to an external site.)
If you have taken this course in a previous semester, notice that parts of this assignment have been redesigned, and you may not write about the same product or similar product. If that point is not clear, it would be wise to contact me before submitting this assignment.
Include an underlined thesis (sales pitch) in your essay. To review “A Word about the Thesis,” the primary guidance for developing a thesis in EH1302, steer your pointer to this handout.
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PARAGRAPH REQUIREMENT: The paragraph requirement for Daily Writing essay assignments is introductory paragraph, body paragraphs, and concluding paragraph.
Paragraph divisions provide transition, clarity, and organization to an essay.
To view a helpful, short video about composing an introductory paragraph, view the “Introductory Paragraph” video posted on our Canvas course.
To view a helpful, short video about composing a concluding paragraph, view the “Concluding Paragraph” video posted on our Canvas course..
PARAGRAPH DEVELOPMENT: Paragraph development: In journalistic and some other styles of writing, a paragraph can be just about anything that the writer composes as long as it effectively holds the reader’s attention. A paragraph in EH 1301 and EH 1302 must be attention-getting, but more structured, consisting of a topic sentence, supporting sentences, and a concluding sentence.
QUOTATION REQUIREMENT: When you review the model essay, notice that there is one short, direct quotation (from research) in the paper. Most of the writing in the paper is created by the student, not quoted from another source.
Do not submit essays or a research paper in which a large part is quoted material. I want your writing based on your research.
Be more specific about quotations by whom.
No long quotations (over four lines of text) are permitted in this assignment.
It is important to click here for a quotation example.
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Recall my comments about quotations on your graded Daily Writing 1.1 or 1.2.
A quotation may never form its own paragraph; it must be included within a paragraph and directly relate to the content of that paragraph.
Quotations in this assignment may not include more than ten lines of text, accumulative, unless otherwise instructed.
IN-TEXT CITATIONS: No matter how many times the Crapper source is used in the narrative, an in-text citation must be provided when a quotation is used. Other instructors’ guidance may differ.
Include with your essay two in-text citations in the body and two full citations on a Works Cited page. The product citation must begin with the name of the product as it is displayed on the Crapper Website.
The other full citation on your Works Cited page must cite where, on the Thomas Crapper Website, you found the information concerning the inventor of the world’s first eco-loo. In the body of your essay, include a direct quotation (complete sentence) from the page concerning the inventor.
For an example of a quotation and in-text citation for a source with no author, study the student example below provided with this assignment.
To correctly format a full citation for this online course, review the examples in this course’s weekly assignment instructions and those that I have provided with returned graded essays.
In the DW4.2 essay, recall that a claim is an argument (thesis, opinion); a sales pitch is an argument (thesis, opinion).
EMBEDDED IMAGE REQUIREMENT: Identify the product that you select. With guidance that follows, an image of the product must be embedded within the text of your essay. The size of the image must be no larger than two square inches but not so small that it would be a nonacceptable advertisement, illegible, or unrecognizable. The expression “embedded within” means that the image must be surrounded by text on three sides only. The image must be set at the left or right one-inch margin surrounded by text of the body of the essay on three sides. The image must be from the Thomas Crapper Website.
USEFUL STUDENT EXAMPLE: To view and study a student example of a Crapper essay that includes an image that is “embedded within” the text of an essay, check out this handout.
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CAUTION: The student example is not written in the point of view required by this assignment.
If you need more instructional help embedding an image, there is a short video tutorial below.
Restrict your research to the Thomas Crapper & Company, Ltd. Website. Your job, writing as a salesperson, is to argue for one of the products and to persuade prospective customers (the audience) to eagerly purchase the product that has been chosen.
IMPORTANT 10% of the grade: In addition, with information obtained from the Thomas Crapper Website, part of a supporting paragraph in the text of your essay (10 points) shall include the name of the person who “invented the world’s first ‘eco-loo’ in 1860” called the Earth Closet. Include a direct quotation, from the Crapper website, about that person. Also provide a second citation on the Works Cited page for the source of that information from the Crapper Website.
The cost of the product, in American dollars, is required in your essay. To easily convert British pounds (£) to American dollars ($), use this converter.
(Links to an external site.)
All sources (citations) for Daily Writing 4.2 must be on the Crapper Website. Do not cite the currency converter.
To clarify a point of style, the writing found on the Crapper Website uses rules of English grammar, punctuation, and spelling commonly found in British English usage, a crude language that was once used by American colonialists who became patriots, founded this great America, and eventually refined the English language so that we could understand each other by speaking and writing actual English.
Since the assignment is to write a “sales pitch,” it is acceptable to use forms of the pronoun “you,” contractions, and interrogative sentences without penalty on this assignment only.
Begin the Works Cited page on the page following the last page of text of your essay. The page must be titled Works Cited centered at the top of the page, followed by the citations, correctly formatted. The Works Cited page must be numbered. For example, if the last page of the text of your essay is 2, then the Works Cited page will begin on Page 3. The Works Cited page is not included in the word count.
While you review the model essay, notice that there is one short quote (from research) in the paper.
(Links to an external site.)
Most of the writing in the paper is created by the student, not quoted from another source.
Do not submit essays or a research paper in which a large part is quoted material. I want your writing based on your research.
The Works Cited page is never included in the word count. Identify this assignment as “Daily Writing 4.2” (without the quotation marks). Submit this assignment as an attachment no later than the due date.
Save this file submission as DW4.2_YourLastName.
I will return all assignments to you with a grade and my comments written directly on the assignment. If you do not read my comments on the graded assignments, you are missing half the class. Submit Daily Writing 4.2 NLT the due date.

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