An essay of 2,000 words (+/- 10%) is to be submitted electronically via the module
Students will base their essay content on one of the following companies:
• AirBnB
• Netflix
• IAG – International Airlines Group
• Geely Automobiles
• LVMH (Moet Hennessey Louis Vuitton)
Choosing one of the companies suggested as the focus of your essay, you are required
to:
• Outline the organisation’s strategic development activities based on one or more
of the following areas:
o Internal Development/Organic Growth (including knowledge management
and environments)
o Mergers and Acquisitions
o Strategic Alliances
• Critique the strategic development activities your organisation has chosen, using
academic literature
• IF RELEVANT: Consider the impact of the activities undertaken by the
organisation, in relation to themes such as stakeholders, CSR, etc.
Advisory Notes for Students:
• The company you choose should have examples of current or recent strategic
development activities outlined above
• The introduction to your essay should outline the strategic development activities
of that company which you are going to focus on in the essay
• The main body of the essay should critique the approaches of the company you
have identified, using academic literature (predominantly Academic Journal
Articles)
• If relevant, the main body should also consider the impact of these decisions in
relation other themes such as stakeholders or Corporate Social Responsibility
• The conclusions should summarise the key points of the essay and make a
statement discussing whether the activities chosen by the company have been
successful and any potential problems which they may incur.
Last Completed Projects
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