Evaluate and synthesize how your topic supplements, enhances, or contradicts the views of Cialdini. (Remember, a synthesis is not a paragraph summary of single articles. Synthesis draws comparisons and contrasts between a variety of references for each topic discussed).

Do a review of literature on a topic studied in the course. Use original sources from scholarly work (6 different sources minimum & 12 citations minimum). Write a 5 page summary of your findings.

**THE TOPIC I SELECTED IS ASSERTIVE COMMUNICATION**

1.- Begin the paper with a 2-page literature review research that crystallizes the central topic of your study (ASSERTIVE COMMUNICATION). Synthesize the literature you reviewed.

2.- Evaluate and synthesize how your topic supplements, enhances, or contradicts the views of Cialdini. (Remember, a synthesis is not a paragraph summary of single articles. Synthesis draws comparisons and contrasts between a variety of references for each topic discussed).

**CIALDINI’S CONCEPTS:
reciprocation
commitment and consistency
social proof
liking
authority
scarcity
(THERE’S PLENTY OF INFORMATION ONLINE about Cialdini’s concepts BUT I WILL ATTACH Cialdini’s book in the files in case it’s needed)**

3.-Discuss and reflect insights you gained from this scholarly paper (assertive communication and Cialdini’s concepts) for your professional development.

Requirements:

The case study should include the following:
APA Formatting including heading and subheadings.
Graduate level writing free from grammar and mechanical errors.
Citations from readings or other relevant resources to support information presented (6 different sources minimum & 12 citations minimum).

OUTLINE

In 1 and 1/2 pages: (**I’m including a couple links for assertive communication but feel free to use more sources if needed**)
Assertiveness
Assertive communication
Assertive communication and leadership
Brief example of assertive communication as a leader in the workplace

In 2 and 1/2 pages:
How can assertive communication be used to supplement Cialdini’s 6 Principles of Persuasion
Example with each one of the 6 principles

In 1 page:
Discuss and reflect insights you gained from this scholarly paper (assertive communication and Cialdini’s concepts) for your professional development (give examples of how would you use assertive communication and Cialdini’s concepts for your professional development.

Links for Assertive communication, the work of Daniel R. Ames is preferable for this paper, feel free to use other sources as well if needed:

http://www.columbia.edu/~da358/publications/ames_righttouch.pdf

http://www.columbia.edu/~da358/publications/ames_pushing_up_to_a_point.pdf

https://www.researchgate.net/publication/23489274_Assertiveness_Expectancies_How_Hard_People_Push_Depends_on_the_Consequences_They_Predict

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