Evaluate the overall effectiveness of the “Fair and Square” repositioning strategy. How well or poorly do all of the elements work together or work at odds with one another to deliver a coherent whole? What elements are missing?
What do the first and second quarter results indicate about the “Fair and Square” strategy? Are the first wo quarters of results enough to validate or invalidate the changes? How would you respond to them?
Are the results due to a faulty strategy or to a faulty execution of solid strategy? Would you expect similar or dissimilar results if the changes had been implemented more slower or in a different timing sequence?
What sould Johnson do now? Looking out one year, will J.C. Penney be a stronger or weaker brand if he stays on the current course?
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