Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.

Select and research a
company from the 2020 Fortune 500 list that demonstrates a sustainable
competitive advantage in the marketplace. You may also choose to use your
current employer or a company you’ve worked for in the past as long as you have
sufficient data to complete the assignment.
Evaluate the
selected company’s sustainable competitive advantage using the SWOT analysis
technique.
Write a 700- to 1000-word modified SWOT
analysis that includes the following:
An introduction with a detailed
description of the company
A SWOT analysis diagram that
includes strengths, weaknesses, opportunities, and threats
An evaluation of how specific
internal factors (strengths and/or weaknesses) support and/or promote a
competitive advantage. Examples may include:
Financial, physical, or human
resources
Access to natural resources,
trademarks, patents, or copyrights
Current processes (employee
programs or software systems)
An evaluation of how specific
external factors (opportunities and/or threats) support and/or promote a
competitive advantage. Examples may include:
Market trends (new products or
technology advancements)
Economic trends (local and/or
global)
Demographics
Regulations (political,
environmental, or economic)
A conclusion with an evaluation
of how the company has retained its competitive advantage
Include in-text citations and a reference page
with at least 4 sources.
*Sources must be
current. No more than 2 years