Excel Analysis

Please answer the following questions using the attached workbook:

Profit Maximization
1. Explain under what conditions profit maximization would be appropriate for the Standard box.
2. Explain why the concepts of marginal revenue, marginal cost and economies of scale are important to the financial objective of maximizing profit.
3. Assuming the company only manufactures these two product lines and they have customers who purchase both products from them, discuss what the overall company financial objective should be.

Economics and Decision Making
1. Explain how an understanding of economics is important to being an effective manager.
2. Explain why understanding the economic concept of opportunity cost is essential to managers making better decisions.
3. Explain why understanding the economic concepts of marginal revenue and marginal cost are essential to managers making better decisions.

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