5: EXPERIENTIAL MARKETING & CUSTOMER RELATIONS
From module tutor:
The term “experiential” implies that potential clients are encouraged to experience a product of service before they buy it. It may also be a means of promoting a brand without immediate sale.
A one-page interim should be uploaded giving an example of experiential marketing with which you are familiar or (better still) have experienced. This interim will also serve to verify basic writing skills.
Task
The task itself is to read the 2 articles and make a small discussion on half a page each. You can include 2 references on each.
NB ! NO link to ghost writing pages and no copy or plagiarism
Harvard style. No table of contents needed
Assignment 1 : Charity Water – See attached article
Assignment 2 : Pepsi Refresh- See the link below https://www.nytimes.com/2010/02/01/business/media/01adco.html
MODULE BOOKS: If you want to find more subject matter Sustainable Marketing- Author: Diane Martin, John Schouten ISBN: 978-0136117070
Let My People Go Surfing: The Education of a Reluctant Businessman [This story of the Patagonia corp- Author: Yvon Chouinard
ISBN: 978-1594200724
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|