Explain a situation where it might be useful/effective to use animated GIFs in a professional design campaign or project and compare/contrast it to a situation where it would not be useful/effective to use animated GIFs in a professional design campaign or project.

Briefly explain what an Animated GIF is and the role it plays in our culture.

Compare and contrast the use of animated GIFs in digital communications.

Explain a situation where it might be useful/effective to use animated GIFs in a professional design campaign or project and compare/contrast it to a situation where it would not be useful/effective to use animated GIFs in a professional design campaign or project.

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