Submit a draft of your communication analysis involving the selected company (Nike). Explain and evaluate the effectiveness of a written and verbal communication in terms of how well it is executed, how it effectively and appropriately addresses both internal and external audiences, how issues of ethics influenced the development and effectiveness of the message, and how it aligns with communication theory and best practices.
Sources on Communication Theory and best practices:
1.http://ac-journal.org/journal/vol5/iss1/special/seeger.htm
2.https://www.lawbreakingnews.com/2017/11/4-common-communication-failures-and-how-to-fix-them/amp/
3.https://www.forbes.com/sites/davidroth/2012/05/29/creating-a-great-culture-your-companys-foundational-dna/?sh=5acc0e324fb9
4.https://www.sciencedirect.com/science/article/abs/pii/S0363811120301259?via%3Dihub
Sources on Nike communications:
https://www.hbs.edu/faculty/Pages/item.aspx?num=44965
Three Nike internal communication sources:
1. 1. https://hypebeast.com/2020/6/nike-ceo-john-donahoe-anti-racism-letter-employee-email
2. 2. https://finance.yahoo.com/news/nike-delays-u-return-office-161640863.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAAr9SPZpqEye3VI0MlpOBJmheW4iJz-2PsuDMZzw777btjuPydR4xJDmhDNThu0EuTpSUjHJvnVbe-FjvjpYDR_UeFUU2tKd_wjkhV8Bt1DIddA1YNfkmdj4OBLPAy7GFp_HgXwGNL8X6_FHjYFMIEWskuoqPckGmt6zWHrSqT0f
3. 3. https://www.mansworldindia.com/more/news/nike-ceo-pens-special-memo-to-employees-following-unrest-in-america/
Three Nike external communication sources:
1. 1. https://purpose.nike.com/ceo-letter
2. 2. https://news.nike.com/news/nike-black-community-commitment-london-grants
3. 3. https://purpose.nike.com/covid-19-response-efforts
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